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Since 1951

A legendary brand with a rich history

For more than 70 years, Snapper has been a household name in the lawnmower industry. From its beginnings in the 1950s to its acquisition by Briggs & Stratton in 2004, Snapper has constantly innovated to meet the changing needs of its customers.

Revolutionizing lawn mowers since 1951

The Snapper brand was born out of the suburban growth in the early 1950s when homeowners needed efficient and reliable tools to maintain their lawns. William R. Smith, the founder of Snapper, recognized this need and introduced the industry's first rotary blade mower, the "Snappin' Turtle". The Snapper mower revolutionized the lawn mower industry and became a trusted brand for homeowners.

Since then, Snapper has continued to revolutionize the lawn maintenance industry with its easy to use design and reliable performance.

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Legendary quality and reliability

Snapper has built a legacy of making easy to use and easy to own outdoor power equipment to help generations of users tackle their outdoor tasks. Over the years, Snapper has evolved its products to meet the needs of a wide range of customers.

Despite the changes in the product range, one thing that has remained constant is Snapper's commitment to quality and reliability. Customers have been able to count on Snappers legacy of durability and dependability since the beginning.

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Forrest Gump's lawn mower

Our Snapper Rear Engine Rider even featured in the classic film Forrest Gump. As part of his job at Greenbow's municipal lawns, Forrest mows the grass of public spaces using a Snapper riding mower. But even at home, on his own lawn, Forrest relies on the reliable performance of the Snapper Rear Engine Rider.

The use of our riding mowers in Forrest Gump is not only a tribute to the reliability and craftsmanship of our brand, but also to the American work ethic and dedication to getting a job done right. We take pride in providing our customers with the best and most reliable garden equipment on the market, so that you can mow your lawn just as easily and effectively as Forrest Gump did in the film. 
Now you can take the lead role in maintaining your lawn!

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A Product Lineup That Meets Your Needs

Today, Snapper offers a full range of lawn mowers and cordless garden tools to meet the unique needs of its customers. From petrol riding mowers to battery-powered garden tools, Snapper has a product that will help you get your job done effortlessly and efficiently.

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Work Less, Play More

At Snapper, we believe in the mantra of "Work less, play more". That's why we have designed our equipment to be easy to use and own, so you can spend more time enjoying your garden and less on maintaining it. Whether you are a first-time homeowner or a seasoned lawn care enthusiast, Snapper has the equipment you need to work efficiently and have more time to relax.

So go ahead, tackle your outdoor to do list with confidence, and then sit back and relax in your beautiful backyard.

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